About Us
About Us
Where It All Started
About ten years ago in an energy tech startup far, far away…
Josh led product design. Ihno worked in data science - and championed behavioral economics off the side of her desk. Teaming up in design sprints and experiments, they proved the power of blending design and behavioral science to shape user behavior.
One merger and a few acquisitions later, Ihno joined Josh in product design. Together, they built a UX research team from scratch to decode user needs, mindsets, and decision-making. Their goals: Turn insights into action. Drive behavior change and business impact.
In 2025, Josh and Ihno launched Popsicle Labs to help the energy sector drive electrification, load shift, and energy efficiency ... for all.
About ten years ago in an energy tech startup far, far away…
Josh led product design. Ihno worked in data science - and championed behavioral economics off the side of her desk. Teaming up in design sprints and experiments, they proved the power of blending design and behavioral science to shape user behavior.
One merger and a few acquisitions later, Ihno joined Josh in product design. Together, they built a UX research team from scratch to decode user needs, mindsets, and decision-making. Their goals: Turn insights into action. Drive behavior change and business impact.
In 2025, Josh and Ihno launched Popsicle Labs to help the energy sector drive electrification, load shift, and energy efficiency ... for all.
Ihno Lee-Babineaux, PhD
Co-Founder
Ihno is a behavioral scientist Ph.D. with 10+ years of UX research and consulting experience in the tech industry, utility space, and academia. Previously, she was a postdoctoral researcher at Stanford University and behavioral science consultant for 2 Big Five tech companies.
Ihno is a behavioral scientist Ph.D. with 10+ years of UX research and consulting experience in the tech industry, utility space, and academia. Previously, she was a postdoctoral researcher at Stanford University and behavioral science consultant for 2 Big Five tech companies.
Josh Caldwell
Co-Founder
Josh is a product design leader who turns complexity into clarity, builds high-performing teams, and blends storytelling with design to drive impact. Fun fact: he holds the record for the longest Segway journey.
Josh is a product design leader who turns complexity into clarity, builds high-performing teams, and blends storytelling with design to drive impact. Fun fact: he holds the record for the longest Segway journey.
But why popsicles?
But why popsicles?
The story behind the name
But why popsicles?
The story behind the name
At The Magic Castle Hotel in LA, there’s a red poolside phone labeled the Popsicle Hotline. Pick it up, and a staff member answers, “Popsicle Hotline.” Place your order, and minutes later, a white-gloved waiter delivers free popsicles on a silver tray. Simple? Yes. But also unforgettable.
This small, playful touch turned a modest, pastel-yellow hotel into one of LA’s top-ranked stays—because moments like these stick with people long after they check out.
Popsicle Labs follows the same philosophy, using research, behavioral science, and a pinch of playful experimentation, to create customer experiences that leave a lasting impact.
At The Magic Castle Hotel in LA, there’s a red poolside phone labeled the Popsicle Hotline. Pick it up, and a staff member answers, “Popsicle Hotline.” Place your order, and minutes later, a white-gloved waiter delivers free popsicles on a silver tray. Simple? Yes. But also unforgettable.
This small, playful touch turned a modest, pastel-yellow hotel into one of LA’s top-ranked stays—because moments like these stick with people long after they check out.
Popsicle Labs follows the same philosophy, using research, behavioral science, and a pinch of playful experimentation, to create customer experiences that leave a lasting impact.